
Jonas Bjerre // Photo Credit: Stephen McKendree
I’m just gonna say it, Mew’s Visuals disheartened me. Oh yeah, we’re going right for the hangnail. Anyone acquainted with me knows Mew is still one of my favorite bands. They were the first ambitious dive into more unknown and independent artists back when I was finding my tastes. Frengers might be my favorite album, ever. Definitely on the list of albums I’d take stranded to a deserted island but Visuals departs from everything I always loved about them.
The composition of songs seem pop focused and built from keyboards and synths rather than anamorphic guitars. Don’t make any assumptions about my opinions on digitally produced sounds either. + – explored this territory too however the roots of Mew could still be heard. Check the bridge from “Satellites” two minutes in for yourself. I remember how triumphant it felt hearing that section after such a long hiatus. There’s no reference back to the progressive melodies from No More Stories… or any of the enchanting multi-layered percussive recordings. I don’t find myself drifting from the present like I usually would. I don’t doubt their intentions but I can’t help stepping outside my biases and say most of Visuals sounds like hipster car commercial trash. It honestly hurts to say that but listen to “85 Videos” and “Carry Me to Safety” to judge for yourself. “The Wake of Your Life” sounds like some Young The Giant bullshit.
I don’t have any explanation or cause for why they took this direction. Mew have always worked on their terms. I don’t suspect any kind of A&R or label coercion but I am disappointed in what they’ve produced this time. Hopefully it’s nothing more than an experiment.
Perhaps the most disappointing album came from Volumes, whom I hyped heavily since last year. Strong singles but a disjointed portfolio. “Feels Good” still stands out despite most of the remaining index. It’s one of few tracks from this batch building of No Sleep and the dynamic vocal structures and “djent” rhythms established since their inception. Perhaps “Feels Good” was conceived before the departure of Michael Barr. Volumes hasn’t fully synced with replacement Myke Terry yet. Rather than focus their growth around a talent who can actually sing and back Gus Farias they opted for an extremely stark rap venture.
Plainly the attempt
doesn’t work
“Hope” compels the sneer I get when Kevin Malone spills his stock pot of chill in The Office. It’s a mess and plainly the attempt doesn’t work. I’ve always liked Volumes’ stylistic incorporation of hip hop through two frontmen hyping each other, layering their vocals strategically. This full dive into actually rapping flounders. Using Pouya for “On Her Mind” actually works because he’s a rapper and they accomplished writing a foundation, in their style, to rap over. Different Animals seems a lot like the cover art, buckets of paint thrown at the wall.
There’s an honest attempt to make the most of Terry but the execution didn’t yield what I wanted. This idea artists produce what we want is convoluted and problematic but it shouldn’t matter what we want. Many times record companies force artists to create what audiences want however I don’t suspect Volumes were pressured to make anything specific. Going of that logic, they made exactly what they wanted but I doubt they got the targeted response. Certainly not from me.
Northlane didn’t disappoint in the same way as Mew or Volumes. Their campaign to promote and release Mesmer failed garner people’s attention. The album itself didn’t bother me but I think psychologically it’s an interesting album release to reflect on. Northlane tried the Beyoncé route, releasing an album digitally unannounced and without promotion, a foolishly idea that ultimately failed the project.
It worked for Beyoncé for many simple reasons, mainly she’s arguably the most popular female singer in the world. Never forget she and her camp famous worked in secret and struck right before Christmas, 2013. Before then she had her first child and looking back the world seemed to think of her as a famous celebrity rather than a once in a lifetime artist. Northlane forgot they weren’t Beyoncé and lost a great opportunity to generate the appropriate buildup for Mesmer. I found musically most received it well, including bigger publications. Again, they missed an opportunity to raise awareness and anticipation in releasing “Intuition” at the beginning of the year.
Thanks again for reading. Check back next Friday for some blind hype on next year’s expected albums.

